Millennials are adopting crafting as a way to personalize things and express creativity. The largest segment of crafters is between the ages of 18-and-34 yrs. Yet many craft retailers haven't gotten the memo. Joann, the national fabric and crafting chain, is adapting with a new concept store.
Millennials Are Ready For Crafting, But Is The $36b Crafting Industry Ready For Them?
Forbes - 8 Jul 2018 17:00
Millennials are adopting crafting as a way to personalize things and express creativity. The largest segment of crafters is between the ages of 18-and-34 yrs. Yet many craft retailers haven't gotten the memo. Joann, the national fabric and crafting chain, is adapting with a new concept store.
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